This morning, I tuned into CNN while sucking down the oblig cup of Joe. As I listened to the reporter purport his scripted view on this segment, I grabbed my box of chiclets and popped one in. As I read the warning label on the box of chiclets, my reality was swept away by the mixture of caffeine, sugar-free gum, and the flourescent voice of a reporter at 8 in the morning. I found myself within my own dream, reporting live for CNN....

Today is a day to give thanks your mother,  and we would like to thank each and every mother out there for making us who we are today. Without you this site (nay, WE) wouldn't exist. Thank you Mom for being bringing us into this world, and thank you for all the weird crap you buy. We love you. We love you. We love you. -Mike and Dave

Imagine you are 30,000 feet in the air, indulging in the delectable morsels only an airline can offer. The stewardess is pleasant and you're seated next to a cute flight-mate who keeps you entertained.

For copy class this week, I have a double-assignment. The first is for a pink, trapezoidal eraser and the second is for the iTunes music store. I have to come up with one ad for each.

Can you top the ones I have so far?

Normally, I wouldn't blog about something I wrote on someone else's blog, but I thought this post from my friend Larry, coupled with my response, was too funny to leave unrepeated.

This particular topic is dedicated to people who look like other people.

I have chosen my roomate, Colin, as the first subject. Over the years of living with Colin, I have found that he looks A LOT like other people. Maybe it's the Irish in him. Maybe he just has a very standard face. Maybe his ancestors screwed around a lot and created tons of Colin look-alikes.

Manhattan, NY., May 4 - Since "The Great American Boycott" (or "Boycoot" if you're Canadian) began on May Day, supporters of amnesty for illegal aliens have been working hard at not working. "We need a break. Waving flags and screaming for 4 days straight is tough work. We are looking forward to Cinco de Mayo as a day of not working AND a day of partying. I think we deserve it." said one demonstrator.

10,000 days. 1 smile.

In todays NY Times, there was an article about AIDS prevention in Africa. There was a new study conducted that found a direct correlation between HIV infections and uncircumcised men. I'll say that again in less words: You gotta clip your dick if you don't want AIDS.

So my 3rd copy class is tonight. This weeks challenge actually came with a creative brief. I'll share it with you before you all tell me how much my ads suck. Here it is:

Next week’s assignment will be Henckel knives—a high-end kitchen knife. This time, we’re going to offer you a “brief”

Target:
30-50 year old affluent males
“Viking Rangers”--people who are passionate about cooking, watch FoodTV, and consider themselves more “home chefs” than “home cooks.” They’re willing to pay a lot for good cooking tools and only want the best.

Promise:
Henckels knives make the process of cooking as tasty as the meal itself.


A couple of things to keep in mind. The “promise” is what the ads should evoke and communicate—NOT what the ad has to explicitly “say” in the copy. So, don’t do a whole bunch of ads that just have the promise in the headline.

If you Google Henckel, you’ll find a whole bunch of different Henckel sub-brands. If you want, just pick one of the sub-brands and do ads about that.